Brand Identity, eCommerce, Strategy, UX/UI Design


Caalman is the new internationally oriented eCommerce platform previously known as Hoesjes Outlet. After having worked on Hoesjes Outlet for multiple years, the branding didn’t quite matched the ambitions of the team. Through various sessions and workshops the conclusion was to rebrand to the more neutral Caalman. I was asked to design their new Brand Identity along with a complete overhaul of their eCommerce platform.

• Brand identity design
• Strategic goals and measures
• UX and UI Design