A digital campaign based on the Elf-yourself concept. The visitor of campaign site could upload a photo of himself and it would be automatically rendered in the background on a dancing Santa. This video would then be send to handpicked group of friends which in return can create their own dancing Santa video featuring themselves. The experience needed to be super easy and user friendly to gain momentum and go viral during Christmas time.

Responsible for
• User flows
• UX and UI Design