Revisiting previous work and improving based on new insights and technical capabilities.
Problem statement
Having done the UX/UI Design of the Korzo theater website back in 2019, which was mentioned on Dutch Digital Design, Communication Arts Web Picks and received an Honorable Mention on Awwwards. We had the opportunity to review and optimise the website by conducting interviews, analysing website usage with monitoring tools, and workshops with the marketing team.
Responsible for
- Qualitative research
- Quantitive research
- Improved information architecture
- User flows & Navigation
- UX and UI Design
Research
By analyzing large volumes of traffic. Looking at how users interact with the website. And by doing interviews with different customers/visitors of the theatre. New findings and insights made us rethink the designs we made two years ago.
Also the implementation of a new ticketing system gave us new opportunities to improve the customer journey. An interesting find was especially how the younger audience interacted with Korzo. Mostly by their socials.
