With their new rebranding we set out to craft a personalised experience for the different target audiences of Vrijbuiter.
Problem statement
While working at Het Echte Werk I had the opportunity to work on the UX/UI design of the eCommerce platform of Vrijbuiter. I was made part of their internal eCommerce team and helped formulate their eCommerce strategy.
Responsibilites
- Strategic goals and measures
- Creating provisional personas
- Delivering user stories per customer segment
- Customer journey
- User flows & Sitemap
- UX and UI Design
Research
With thorough research in hand, we conceptualised findings into easy and smart interactions and information throughout the customer journey to help the consumer find the right product. Having over 30k of products on offer, this was quite the challenge.
Results
- Strategic goals and measures
- Creating provisional personas
- Writing User stories per persona
- Customer journey
- User flows & Sitemap
- UX and UI Design
